Cookie Policy
DNA4X4 CUSTOMER INFORMATION
Cookie policy
Clear information about the cookies and similar technologies used on the DNA4X4 website, why they are used and how you can control them.
POLICY UPDATED7 September 2026
ESSENTIAL COOKIES
Keep the shop and basket working
Keep the shop and basket working
YOUR CHOICE
Accept, reject or customise
Accept, reject or customise
COOKIES
STRICTLY NECESSARY
Always active
These technologies support security, consent choices, accounts, baskets, checkout and services you request.
ANALYTICS & PERFORMANCE
Controlled by choice
These help us understand visits, site performance, product interest and how customers use the shop.
ADVERTISING & MARKETING
Controlled by choice
These measure campaigns and may help providers show advertising that is more relevant to you.
ABOUT THIS POLICY
What cookies are and why they matter
Cookies are small text files stored on your computer, phone or other device when you visit a website. They can remember information during one visit or between visits. We also use similar technologies such as pixels, tags and browser storage.
This policy applies to dna4x4s.co.uk and should be read alongside our Privacy Policy, which explains how DNA4X4 handles personal information more generally.
Not every cookie needs consent.
Strictly necessary technologies may be used where they are required to provide a service you request or keep the website secure. We ask for a choice before using non-essential cookies and similar technologies.
Strictly necessary technologies may be used where they are required to provide a service you request or keep the website secure. We ask for a choice before using non-essential cookies and similar technologies.
HOW CONSENT WORKS
You stay in control
Our cookie banner allows you to accept all non-essential categories, reject them or choose categories individually.
- 01Essential functions load
Security, consent records and core shop functions can operate when you request them.
- 02The banner explains
You are shown the available categories and can open the detailed preference controls.
- 03You choose
Select Accept All, Reject All or customise the non-essential categories you permit.
- 04You can change it
Reopen Cookie Settings at any time to withdraw or update your choices.
Withdrawing consent is as important as giving it.
Changing your choice affects future use of the relevant technologies. It does not make earlier processing unlawful where valid consent applied at the time.
Changing your choice affects future use of the relevant technologies. It does not make earlier processing unlawful where valid consent applied at the time.
COOKIE CATEGORIES
How the website uses them
Some technologies serve more than one purpose. Where that happens, we apply the consent requirement for the non-essential purpose.
STRICTLY NECESSARY
Security, basket and checkout
These technologies support secure connections, fraud prevention, cookie choices, customer accounts, shopping baskets, checkout, payments and other features you actively request.
They cannot normally be switched off through our banner because the requested service may not work without them.
FUNCTIONAL & PREFERENCE
Remembering useful choices
These can remember settings such as display choices, saved details or enhanced features so the website behaves more conveniently.
Some preference technology may be essential where it is requested by you; other functional technology is used only when permitted.
ANALYTICS & PERFORMANCE
Understanding and improving the site
These help us understand page visits, traffic sources, errors, site speed, popular products and customer journeys. Reports may combine activity across visits.
We use this information to improve navigation, product content, website reliability and the shopping experience.
ADVERTISING & MARKETING
Measuring campaigns
These technologies can record visits, product interest, basket or purchase events and advertising interactions. Providers may use them to measure campaigns or personalise advertising.
Advertising and marketing technologies are non-essential and are controlled through your cookie choices.
SERVICES USED ON DNA4X4
Who may place or read information
The services below were identified on our website at the date shown above. Exact cookie names and durations can change when providers update their technology.
| Service or provider | Category and purpose | Typical duration |
|---|---|---|
| WordPress & WooCommerceDNA4X4 website and online shop | Necessary and preference technologies for login security, customer accounts, baskets, checkout, recently viewed products and order attribution. | Session-based or up to two weeks for selected login preferences; some shop records may last longer where required. |
| CookieYes / Cookie Law InfoCookie consent management | Necessary technology that stores whether you accepted, rejected or customised cookie categories. | Normally up to 12 months. |
| WooPaymentsCheckout and payment security | Necessary payment, session, security and fraud-prevention technology used when checkout or payment services are requested. | Session-based or provider-controlled, depending on the payment and security feature. |
| Cloudflare TurnstileAutomated abuse and spam protection | Security technology used to distinguish genuine form submissions from automated abuse. | Usually session-based or short-lived. |
| Jetpack / WordPress.com StatsWebsite and WooCommerce analytics | Analytics and performance measurement covering visits, page interaction and shop activity. | Session-based or provider-controlled, commonly up to 13 months. |
| Google Ads & Google tagAdvertising and conversion measurement | Measures advertising interactions and actions such as product views or purchases; may support relevant advertising. | Provider-controlled, commonly from a session up to 13 months. |
| Meta PixelFacebook and Instagram campaign measurement | Measures visits and shopping events linked to Meta advertising and may support advertising personalisation. | Provider-controlled, commonly up to three months. |
| Mailchimp for WooCommerceStore and campaign measurement | May connect website, basket and purchase activity with Mailchimp for campaign reporting and enabled customer communications. | Session-based or provider-controlled, sometimes up to one year. |
“Duration” means the maximum or usual period, not that every technology remains active for that long.
Session technologies normally expire when the browser session ends. Persistent technologies expire on their stated date or when you remove them.
Session technologies normally expire when the browser session ends. Persistent technologies expire on their stated date or when you remove them.
MANAGING YOUR CHOICES
Change or remove cookies
Use the Cookie Settings control on the website to review categories and change your consent. You can also delete or block cookies through your browser settings.
Browser controls vary, so check the help section for your browser. Blocking all cookies may stop the basket, customer account, checkout, security controls and other requested features from working correctly.
Rejecting optional cookies will not prevent you from browsing the shop or buying products, although some non-essential features and personalisation may be unavailable.
BEYOND TRADITIONAL COOKIES
Pixels, tags and browser storage
The same legal and consent principles can apply when a technology stores information on your device or accesses information already stored there.
PIXELS & TAGS
Small pieces of tracking code
Google, Meta, Mailchimp and Jetpack may use tags or pixels to record events such as a page view, product interaction, basket action or completed purchase.
LOCAL & SESSION STORAGE
Information held by the browser
The shop or its service providers may use browser storage to maintain sessions, attribution, preferences and technical state without using a traditional cookie.
EMBEDDED CONTENT
Features provided by another website
Videos, maps, social content or other embeds may allow their provider to set or read technology when the content loads or when you interact with it.
INFORMATION & THIRD PARTIES
What may be recorded
Cookie data does not always identify you by name, but it can be personal information where it singles out a device, account or individual.
TECHNICAL INFORMATION
Device and connection details
This can include an IP address, browser and device type, approximate location, identifiers, security signals and technical error information.
WEBSITE ACTIVITY
How the site is used
This can include pages viewed, referring links, product interest, searches, basket activity, checkout events and completed orders.
SERVICE PROVIDERS
Information may leave the UK
Some providers operate internationally. Where personal information is transferred overseas, the safeguards and further details are explained in our Privacy Policy or the provider’s privacy information.
Social links are not the same as embedded tracking.
Following a link to Facebook, Instagram or another external site takes you to that provider, where its own cookie and privacy terms apply.
Following a link to Facebook, Instagram or another external site takes you to that provider, where its own cookie and privacy terms apply.
POLICY UPDATES
Keeping the information current
We may update this policy when our website, legal obligations or service providers change. The latest version will appear on this page with its updated date.
We will request a fresh choice where a material change requires new consent. You can review the website’s current cookie categories through Cookie Settings at any time.
Questions about cookies or personal information?
Contact DNA4X4 using the details below and tell us which device, browser or website feature your question relates to.
Contact DNA4X4 using the details below and tell us which device, browser or website feature your question relates to.
PRIVACY SUPPORT
Need help with cookie choices?
We can explain how the DNA4X4 website uses cookies and where to find the relevant controls. Please do not email passwords or payment-card information.
DNA4X4
Delta November Alpha Ltd trading as DNA4X4
Company No. 16290616
VAT No. 494080673
Unit 7C, Whinbank Road, Whinbank Park, Newton Aycliffe, DL5 6AY
Delta November Alpha Ltd trading as DNA4X4
Company No. 16290616
VAT No. 494080673
Unit 7C, Whinbank Road, Whinbank Park, Newton Aycliffe, DL5 6AY
This policy explains the use of cookies and similar technologies on dna4x4s.co.uk.